Kluft Names Dionis Director, Realigns Sales Team

Kluft Names Dionis Director, Realigns Sales Team

Luxury mattress producer E.S. Kluft & Co., based in Rancho Cucamonga, California, has named two veteran executives to new leadership roles and has added three regional account managers. Juan Dionis, who joined the company earlier this year as a management consultant, has been named managing director, and Dominick Azevedo, a former Simmons Bedding executive who […]

Aireloom Redesigns Website

Aireloom Redesigns Website

Luxury mattress producer E.S. Kluft & Co., based in Rancho Cucamonga, California, has redesigned the website for its high-end Aireloom line. The company said in a news release that the new site, Aireloom.com, focuses on the aspirational qualities and California aesthetic of the brand. The site features a pair of videos that emphasize the laid-back […]

Flex Group: The look of luxury

Flex Group: The look of luxury

BY GARY JAMES The Flex Group first succeeded with midrange bedding but sees strong future in high-end brands Rafael González sees big potential in the luxury segment of the U.S. market. That’s why his Madrid-based company, The Flex Group, chose to enter the United States with its British-made luxury Vispring mattress line in 2010 and […]

E.S. Kluft names Luciano Saldana vice president of operations

Luxury mattress producer E.S. Kluft & Co., based in Rancho Cucamonga, California, has named industry veteran Luciano Saldana vice president of operations. He succeeds Ron Bruneau, who left the company earlier this year. Mostly recently, Saldana served as director of operations for Serta Simmons Bedding LLC in the Western region where he was responsible for […]

Alain Rauh takes on interim CEO duties at E.S. Kluft & Co.

Alain Rauh takes on interim CEO duties at E.S. Kluft & Co.

Luxury mattress producer E.S. Kluft & Co., based in Rancho Cucamonga, California, has named Alain Rauh acting chief executive officer while the company searches for a replacement for David Binke. Binke left the company to join King Koil as CEO. Rauh is head of the international division of The Flex Group, parent company of E.S. […]

E.S. Kluft taps 4 sales execs for new roles

E.S. Kluft taps 4 sales execs for new roles

High-end mattress producer E.S. Kluft & Co., headquartered in Rancho Cucamonga, California, and part of The Flex Group in Madrid, has promoted four sales executives. Dominick Azevedo was named to the new position executive vice president of sales. Previously, he was in charge of national accounts. In his new post, Azevedo is responsible for all […]

E.S. Kluft Expands Sales Team by Three

E.S. Kluft Expands Sales Team by Three

Mattress maker E.S. Kluft & Co., which is owned by Spain’s Flex Group, has added Tim Bullin, Richard Harrison and Denise Mettner to its sales team. Bullin covers a Southern California sales territory for the Rancho Cucamonga, California-based company’s Aireloom brand. He reports to Howard Galant, Western regional vice president. Before joining Kluft, Bullin was […]

E.S. Kluft & Co. Employees Build Bicycles for Boys and Girls Clubs

E.S. Kluft & Co. Employees Build Bicycles for Boys and Girls Clubs

Employees of mattress maker E.S. Kluft & Co., headquartered in Rancho Cucamonga, California, recently took part in a bike-building exercise for a charity, the Boys and Girls Clubs of Carlsbad. The bicycles, assembled as a team-building activity during the company’s annual sales meeting, were donated to the Boys & Girls Clubs of Carlsbad. The organization […]

Kluft hires Craig Beauregard

E.S. Kluft & Co., a subsidiary of Flex Group of Spain with headquarters in Zaragoza, Spain, has hired Craig Beauregard as territory manager for New England selling the Kluft and Aireloom bed brands. Beauregard is an industry veteran with 25 years in field sales and territory management for mattress majors, including the King Koil brand […]

New hires sell Kluft and Aireloom mattress brands in Canada

Rancho Cucamonga, California-based E.S. Kluft & Co., a subsidiary of Madrid-based Flex Group, has named Denis Crnojevic and Jonathan Zyto as regional sales managers for eastern and western Canada, respectively. Their hiring, as well as the company’s first participation in the Canadian Furniture Show June 4-7, mark E.S. Kluft’s Aireloom and Kluft mattress brands’ entry […]