NEWS RELEASE
RANCHO CUCAMONGA, Calif., July 1, 2026 – Aireloom, the premier mattress brand of E.S. Kluft & Company, today announced that its newly launched Preferred Collection has achieved OEKO-TEX® STANDARD 100 certification. Aireloom is the first luxury handmade mattress brand in the United States with an entire collection to meet this globally recognized, rigorous standard for safety.
OEKO-TEX® STANDARD 100 is an independent testing and certification system that verifies products at every stage of production are free from harmful substances. The certification requires testing of substances known to be detrimental to human health, ensuring that every material used meets the highest standard for safety. Aireloom’s Preferred Collection has earned the OEKO-TEX® STANDARD 100 Class II certification (products with direct skin contact) under Annex 4 (testing considering human ecology), the most stringent testing criteria that reinforces safety for everyday use.
Achieving this distinction required that every single component of all 14 mattresses in the new Aireloom Preferred collected be tested and approved – from fabrics and foams to springs, threads and buttons. In total, 94 unique components and materials were rigorously evaluated to meet the certification’s exacting standards. And while many brands make claims to have OEKO-TEX® certified materials, that may only apply to specific layers or components and not the entire mattress.
“As a company built on craftsmanship, integrity, and responsibility, achieving OEKO-TEX® STANDARD 100 certification is incredibly meaningful for us,” said Jon Stowe, managing director of E.S. Kluft & Company. “Our customers expect the highest level of quality and transparency, and this certification underscores our commitment to delivering not only luxurious comfort, but also products that are safe and responsibly made.”
The certification process spanned more than a year and required close coordination across E.S. Kluft & Company’s internal teams and vendor network. Materials were carefully reviewed and refined to ensure compliance, reflecting a deep commitment to continuous improvement and responsible sourcing.
A Commitment to Safety, Quality, and Sustainability
As the first luxury mattress brand in North America to attain this level of certification, Aireloom is setting a new benchmark for safety and quality in luxury bedding. This accomplishment answers the increasing consumer demand for enhanced transparency, the use of non-toxic materials, and products that reflect health-conscious and sustainability-focused lifestyles.
Beyond the OEKO-TEX® STANDARD 100 certification, Aireloom mattresses also carry other respected certifications such as CertiPUR-US® for all foam components and eco-INSTITUT for all latex layers, further affirming the brand’s commitment to material safety and environmental stewardship.
This latest achievement marks a significant milestone not only for Aireloom, but for the broader luxury bedding category – establishing a higher standard where craftsmanship, transparency and wellness intersect.
Luxury Without Compromise
The Aireloom Preferred Collection represents a reimagining of the brand’s best-selling line, blending time-honored craftsmanship with modern innovation and expanded product offerings. Designed to deliver exceptional comfort, sustainability and performance, the collection incorporates premium natural materials with advanced cooling features such as 100% natural latex, advanced temperature-managing panels, copper-coated micro coils and comfort-adapting additives.
The redesigned Aireloom Preferred Collection also features elegant and sophisticated aesthetics while staying true to the brand’s original California-inspired themes – Night Stars, Abstract Hues and Timeless Odyssey. With the addition of Vintage Reverie, the Preferred Collection now encompasses four distinct lines and expands its offering from 10 to 14 models per line. This broader assortment allows Aireloom to deliver a wider range of firmness options and price points, from $2,999 to $8,499 (queen size, mattress only), helping retail partners better serve today’s diverse and discerning consumers.
The Aireloom Preferred Collection has been extremely well received and is now available at retail partners nationwide.
About E.S Kluft & Company
Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft and Aireloom product lines, please visit www.KluftMattress.com and www.aireloom.com.
About The Flex Bedding Group
E.S. Kluft & Company and Marshall Mattress are owned by The Flex Bedding Group from Madrid, Spain. Founded in 1912, The Flex Bedding Group is amongst the world’s top 10 global sleep products producers with production plants in Spain, Portugal, Germany, Brazil, Chile, the United Kingdom and the United States, and commands a leadership position in premium bedding.
