Reverie adds Michael Westerman to new VP position to support domestic initiative

Sleep products manufacturer Reverie, with headquarters in Bloomfield Hills, Michigan, has named Michael Westerman vice president of operations. The new position for the company was created to support Reverie’s expanded lineup of adjustable bases coming off the production line at its U.S. plant. “ ‘Made in America’ is a winning proposition for everybody—the consumer, our […]

ViscoSoft hires Heidi Diamond as consultant for planning, marketing

Sleep products manufacturer ViscoSoft has hired consultant Heidi Diamond of Diamond Enterprises and Future Value to direct strategic planning and integrated marketing initiatives. Diamond is working with the Charlotte, North Carolina-based company’s executive management, marketing and sales teams at ViscoSoft to position a variety of retail and direct-to-consumer programs. “We’re confident that Heidi’s proven track […]

Reverie Beefs Up Dealer Support with Microsite

Sleep products manufacturer Reverie, based in Bloomfield Hills, Michigan, has relaunched its online dealer portal, the Reverie Partner Network, to provide its dealers with a one-stop resource for product information, training materials and ready-to-print marketing collateral for store promotions. The microsite, available at partner network RPN.Reverie.com, is protected by username and password. The network enables […]

Reverie Gains Sixth Women’s Choice Award

Reverie Gains Sixth Women’s Choice Award

Sleep products manufacturer Reverie, with headquarters in Bloomfield Hills, Michigan, has received a Women’s Choice Award for the sixth consecutive year. A survey conducted by WomenCertified, a leading advocacy group for female consumers, revealed top scores for Reverie in several areas, including the overall shopping experience, where 98% of female consumers reported they would highly […]

ViscoSoft Launches Muse, a New Website and Product Line

ViscoSoft Launches Muse, a New Website and Product Line

Charlotte, North Carolina-based sleep products manufacturer ViscoSoft has revamped its website to target the growing boxed-bed category with its newest product line, Muse. In addition to selling Muse mattresses direct to consumers, ViscoSoft is targeting regional brick-and-mortar retailers with the new line.  A major feature of the new site, ViscoSoft.com, is a Sleep Personality Quiz designed […]