Reverie Expands Sleep Coach Program

Sleep products manufacturer Reverie, with headquarters in Bloomfield Hills, Michigan, has enhanced its Reverie Sleep Coach program with additional content, more coaches and an enhanced customer experience based on feedback and demand from its retail network.

Reverie Sleep Coach screengrab
Reverie’s Sleep Coach program is available in a basic online version, as well as a premium plan that includes coaching from a trained specialist.

The program, unveiled earlier this year, is available nationwide. The cornerstone of the program is Reverie’s certified sleep coaches who are trained to the company’s standards.

“We’re encouraged by the early results and engagement Reverie Sleep Coach is generating,” said Martin Rawls-Meehan, president and chief executive officer. “As the industry’s leader in sleep solutions, our program is the perfect tool to help consumers enjoy a healthier lifestyle through positive sleep habits. Sleep-hungry consumers who understand the power of sleep will be asking for Reverie to help deliver true sleep solutions.”

Reverie Sleep Coach is available in two formats: a digital plan with curated content based on a person’s sleep profile and a premium model featuring one-on-one training with a certified sleep coach.

“Many of our retail partners who weren’t involved in the initial rollout are anxious to get started with their own program,” Rawls-Meehan said. “They recognize that selling consumers a great bed isn’t enough. Helping them develop better sleep habits is equally important. Also, retailers are eager to provide consumers with a better in-store experience, and Sleep Coach delivers that while setting retailers apart in the marketplace.”

Reverie Sleep Coach enables retail sales associates to sell the program as a stand-alone sale or as an add-on sale to products purchased. It includes sleep quizzes, snooze reports with tips on how to improve sleep and a downloadable guide that can help consumers reset their sleep protocol if they’ve fallen out of sync. The premium program offers one-on-one coaching.

The basic program, which offers 90 days of individualized tips delivered via email, retails for $49. One-on-one, personalized coaching packages start at $129 for two sessions and $299 for five sessions.