Reverie Elevates Colello

Reverie Elevates Colello

Adjustable base supplier Reverie, with headquarters in Bloomfield Hills, Michigan, has promoted Nick Colello to national director of sales training. Colello, who joined Reverie in 2017, previously was a sales and support trainer. He has overseen product launches and other training efforts at several major retailers, including Rooms To Go, Raymour & Flanigan and Sleep […]

All About Mattress Protectors and Sheets

All About Mattress Protectors and Sheets

BY JULIE A. PALM Changing business formulas afford manufacturers of protectors and sheets growth opportunities for production, marketing and sales With new players emerging and long-time producers changing their strategies or business models, there’s nothing sleepy about the accessories category that includes mattress protectors and sheets. Culp Inc., a mattress fabric and sewn cover supplier […]

Reverie to Sell in 6 More Countries

Reverie to Sell in 6 More Countries

Sleep products manufacturer Reverie, with headquarters in Bloomfield Hills, Michigan, is adding six countries to its international footprint in early 2019. The Reverie brand currently is sold in 11 countries outside the United States: Australia, China, Colombia, Iceland, Kuwait, Mexico, Panama, Russia, Saudi Arabia, South Korea and Taiwan. Countries on the horizon are Brazil, Canada, […]

Gardner Promoted at Reverie

Gardner Promoted at Reverie

Sleep products manufacturer Reverie, with headquarters in Bloomfield Hills, Michigan, has promoted Deena Gardner to director of marketing. Previously, she was trade marketing manager. In her new position, Gardner drives the company’s overall marketing strategy and manages the development and execution of marketing, public relations and branding. “Deena is one of our company’s leading strategic […]

Reverie Honored by Graphic Design USA

Sleep products manufacturer Reverie, with headquarters in Bloomfield Hills, Michigan, recently won top awards from Graphic Design USA for five campaigns created and executed by its team members, making the second consecutive year it has been recognized for its design work. Reverie was honored in American Inhouse Design Awards for outstanding creativity and design across […]

Reverie Expands Sleep Coach Program

Sleep products manufacturer Reverie, with headquarters in Bloomfield Hills, Michigan, has enhanced its Reverie Sleep Coach program with additional content, more coaches and an enhanced customer experience based on feedback and demand from its retail network. The program, unveiled earlier this year, is available nationwide. The cornerstone of the program is Reverie’s certified sleep coaches […]

Reverie releases brain-wave controlled adjustable bed, plans NFL Pro Bowl party, launches National Sleep Coaching Program at Las Vegas Market

News release written by Reverie and published, unedited, by BedTimes. Reverie plans ‘mind games’ for Las Vegas Market with it’s new concept brain-wave controlled adjustable  BLOOMFIELD HILLS, Mich. – Sleep products manufacturer Reverie steps into the future of sleep with its new conceptual adjustable bed that incorporates technology that allows for adjustability through brain wave activity. During the […]

Reverie hosts webinar on back-to-school sleep tips

Sleep products manufacturer Reverie, with headquarters in Bloomfield Hills, Michigan, hosted a webinar about the impact of sleep loss on children’s academic success. The 45-minute webinar session on Sept. 14 featured Dawn Dore-Stites, a faculty member at the University of Michigan Medical School in Ann Arbor, Michigan. She holds a doctorate in clinical psychology and […]

Las Vegas Market is a mellow show with maximally cool products

Las Vegas Market is a mellow show with maximally cool products

Bedding exhibitors engage buyers with aesthetics, boxed goods and lots of temperature talk BY BARBARA T. NELLES AND BETH ENGLISH Home furnishings buyer attendance at the Summer Las Vegas Market July 30-Aug. 3 was on a par with last summer’s show, according to officials at the World Market Center in Las Vegas, although to the editors of BedTimes, […]

Reverie adds Michael Westerman to new VP position to support domestic initiative

Sleep products manufacturer Reverie, with headquarters in Bloomfield Hills, Michigan, has named Michael Westerman vice president of operations. The new position for the company was created to support Reverie’s expanded lineup of adjustable bases coming off the production line at its U.S. plant. “ ‘Made in America’ is a winning proposition for everybody—the consumer, our […]

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