Hilding Anders Teams Up With ReST

Mattress manufacturer and retailer Hilding Anders International, with world headquarters in Malmö, Sweden, has entered into a strategic partnership with ReST Responsive Surface Technology LLC, an Atlanta-based provider of smart beds.

As part of this cooperation, Hilding Anders, a KKR portfolio company, has licensed the ReST’s smart bed technology that will be used in manufacturing across the group’s markets in Asia, Europe and Russia. Based on this agreement, the company will launch a smart bed in these regions under its local brands. Hilding Anders presented a demo version of the product at the Bico relaunch fair in Schänis, Switzerland, in June. Bico is a leading bed brand in Switzerland. 

The ReST smart bed solution, a patented and proprietary technology, won a CES Innovation Award in 2015.

Pepyn Dinandt, chair and group chief executive officer, said: “This partnership with ReST clearly strengthens our positioning as a driver of innovation in the market. With our smart bed product, we will offer consumers an unprecedented level of sleep comfort through a truly individualized bed — a ‘My Bed,’ so to speak.”

Rob Golden, founder and CEO of ReST, said: “ReST is excited to partner with Hilding Anders to provide the most advanced smart bed technology to customers in major markets around the world. The need to advance sleep quality has never been greater, and a smart bed that senses the sleeper and adjusts in real time is the best solution. ReST looks forward to creating the leading smart bed in the world with Hilding Anders.”

In addition to the licensing agreement, Hilding Anders also gained a 25% stake in ReST, giving Hilding Anders its first footprint in the U.S. mattress and bedding market.

Golden added: “As one of the fastest-growing smart bed companies in the world, ReST will use the capital and expertise provided by Hilding Anders to accelerate our distribution of the ReST smart bed around the globe.”