The Rochester Hills, Michigan-based CertiPUR-US program, administered by the nonprofit Alliance for Flexible Polyurethane Foam Inc., has added a blog to its social media platforms, which now include, Facebook, Google+, LinkedIn, Twitter and YouTube. The Home Sweet Foam Blog features information and tips on décor, family, home, lifestyle, sleep and more, giving consumers a fun new way to learn more […]
To celebrate “May Is Better Sleep Month,” the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, promoted its recent sleep myth survey, the BSC’s redesigned website—and, of course, Better Sleep Month—on Facebook and Twitter. To check out the social media campaign, visit Facebook.com/BetterSleepCouncilOrg or follow @BetterSleep-CouncilOrg.
Boston-based mattress licensing group Spring Air International has engaged a digital agency in keeping with its 2017 strategy to increase conversations with consumers using a variety of digital marketing methods. Spring Air is working with Trio, a full-service marketing communications firm based in Grimes, Iowa, that specializes in social media and web design. “We’re not […]
NEWS RELEASE WRITTEN BY SPRING AIR AND PUBLISHED, UNEDITED, BY BEDTIMES NEW SOCIAL MEDIA AGENCY, STRATEGY, LEAD SPRING AIR’S 2017 CONSUMER COMMUNICATIONS EFFORTS BOSTON, March 15, 2017—In keeping with its 2017 strategy to increase dialogue with consumers using a variety of digital marketing methods, Spring Air International has engaged a new social media agency to […]
Getting information about the International Sleep Products Association has never been easier. From blogs to Facebook to Twitter, ISPA is ready to start the conversation and share information that benefits everyone in the bedding industry. Just take a look at ISPA’s many digital portals and find the ones that best suit your needs. ■ ISPA […]
Aaron Kupferberg, creative director of digital marketing agency Didit, created this “What We Learned in Social Media 2014” infographic, and it’s packed with useful statistics on the most popular social media platforms and their users at year-end.
Restonic is working overtime to get its dealers up to speed in social media, the Buffalo, New York-based licensing group told BedTimes during the Las Vegas Market July 27-31. “We have everything organized into a system, whether we’re pushing out scheduled content to Facebook, Twitter or the Restonic Sleep Blog,” said Julia Rosien, Restonic brand […]
By Margaret Page Like children with a shiny new toy, adults introduced to social media jumped in and started playing: posting personal photos to Facebook, accepting requests for “friendship” from long-lost high school pals, and checking into everywhere from the coffee shop to their favorite local eatery. What fun! Suddenly we were getting an inside […]
The BedTimes blog If your company’s social media efforts are on the wane–like last night’s perigee moon, jumpstart them. Watch Reddit and Hipmunk founder Alexis Ohanian‘s upbeat, you-can-do-it TED Talk, “Guide to Social Media Success in 3 Minutes.” It’s from 2009, and it’s worth three minutes of your time to take a look: Ohanian’s optimism […]
By Mark Speed & Shannon Willitts Falk A blog might be just the communications and marketing solution you’ve been looking for: You don’t need a Web site, you don’t need to know programming languages like HTML, you don’t need to spend a cent and you can have one up and running in less than an […]