Shifman has expanded its marketing capabilities with the launch of Promoboxx, a scalable social media platform designed to support its retail partners.
Through Promoboxx, all Shifman retailers can access and share Shifman’s luxury brand content across their social media channels, elevating their digital presence while driving consumer demand and in-store traffic. This will enable Shifman to deliver a consistent brand and product story in local markets at scale and strengthen its connection with consumers at the local level.
“Social media is essential to reaching today’s consumer,” says Mark Quinn, senior vice president of sales and marketing for Shifman. “Luxury is our domain, and through our retail partners, we can now seamlessly share compelling brand and product stories that connect consumers directly to our retailers. Promoboxx allows us to measure reach and impact, scale campaigns through co-op programs, and apply our marketing expertise to help bring luxury consumers through our partners’ doors.”
Shifman also gains deeper analytical insights into how its branded content on retail partners’ social media accounts drives consumer engagement and connects marketing efforts back to retail. “We already provide our retailer partners with powerful marketing content for the luxury space,” says Quinn. “From channel and reach to engagement, action, and, ultimately, store visits, we will have concrete data on how these programs impact overall business. It’s a powerful value for our retail partners, who benefit from the strength of the platform with minimal effort on their end.”
