News release from the International Sleep Products Association
(Alexandria, VA) – ISPA EXPO 2018 will take place March 14-16 at the Charlotte Convention Center in Charlotte, NC. The ISPA Industry Breakfast, held on Friday, March 16, will feature keynote speaker Johnny “Cupcakes” Earle, a highly successful entrepreneur and branding expert and chief executive officer of Johnny Cupcakes.
Johnny Cupcakes, founded by Earle, has grown from what some called a “joke” to a multi-million dollar, exclusive T-shirt brand that inspires fans to camp out and line up around the block for its highly sought-after products.
“ISPA EXPO is about making connections, creating new opportunities and discovering the latest innovations in our industry.” Said Mary Helen Rogers, ISPA vice president of marketing and communications. “Johnny’s message about building brand loyalty, creating memorable experiences and inspiring innovation is the frosting on the cake and gives professionals from all industry sectors insight into how we can be better marketers and create unique brand experiences and long-term loyalty for our individual brands.”
Named “America’s #1 Young Entrepreneur” by Business Week and featured in Forbes, The New York Times and The Wall Street Journal, Johnny will share how his success reinforces the power of details, customer experience and brand loyalty and share his recipe for viral business and marketing success.
EXPO will also feature a Wednesday morning keynote featuring award-winning entrepreneur and author, Erin Gargan, who will share her insights on Digital Persuasion: Sell Smarter!
Registration for ISPA EXPO 2018 is open at ISPAEXPO.com. Register by Friday, January 19, 2018, to receive a discounted rate. For more information about ISPA EXPO 2018, including registration and a complete event schedule, visit ISPAEXPO.com.
Established in 1915, the International Sleep Products Association (ISPA) is dedicated to lead and advance the interest of the sleep products industry by helping the world sleep better. As the industry’s trade organization, ISPA represents the Sleep Products Industry and members in countries around the world.
ISPA provides a wide range of services that benefit its membership. These include exclusive industry surveys and statistics, government advocacy support, educational offerings, the industry’s ISPA EXPO trade show, safety research through its Sleep Products Safety Council, consumer research and education through its Better Sleep Council, BedTimes and Sleep Savvy publications.