Sleep products manufacturer Reverie, with headquarters in Bloomfield Hills, Michigan, has created a digital marketing campaign with testimonials of people from all walks of life to show that adjustable bases are for everyone.
“There’s the assumption in the marketplace that adjustable bases are either a high-end luxury or that they are for the aging community,” said Deena Gardner, director of marketing for Reverie. “Our extensive consumer research and the incredible insight we’ve gleaned from that data has spotlighted an opportunity for Reverie to educate people on the power of better sleep using innovative products, including our adjustable power bases.”
The testimonials come from real consumers, not paid actors, according to a news release. They share how adjustable bases have allowed them to get a good night’s sleep and changed their lives for the better. The videos include a middle-aged woman in pain from a pair of car accidents, a thirtysomething mom unhappy with her expensive mattress, a country singer who is on the road more than 100 nights a year and a busy chief executive officer with sleep apnea. Find the videos at Reverie.com/Testimonials.
Featuring a variety of demographic groups and lifestyles, the testimonials are the centerpiece of a digital marketing and advertising campaign with the tagline “Ask for Reverie.”
Additional testimonials will be added to the site, including two from former world-class athletes. The testimonials will be used across multiple social media platforms and will pop up in Reverie’s digital ads. Retailers also can use them as part of an in-store video loop or in their own digital ads.