Eclipse International, headquartered in North Brunswick, New Jersey, has hired Shelly Anapol as sales lead for its Pure Talalay Bliss line. She is responsible for working with retailers in the Northeast United States to grow the brand’s presence there.
Eclipse has contracted with Talalay Global, owner of the Bliss brand, to produce, market and sell its Talalay latex mattress brand.
Anapol has 20 years of sales and marketing experience and most recently was brand ambassador for beauty and fragrance company L’Oreal USA.
“Luxury bedding is the fastest-growing segment of the bedding market, and adding a seasoned luxury brand ambassador like Shelly to our sales team gives us the opportunity to capture a larger share of that business,” said Stuart Carlitz, Eclipse chief executive officer. “We’re making significant investments in this brand to successfully grow its market share and see great potential for growth.”