Malouf Foundation Holds Successful Forging Freedom Event

Malouf Forging Freedom event

At its most recent Forging Freedom event during the Winter Las Vegas Market Jan. 27-31, the Malouf Foundation urged attendees to take its OnWatch training course and support its work to rescue and rehabilitate children who are victims of sex trafficking.

The Malouf Foundation, the philanthropic arm of sleep accessories supplier Malouf, based in Logan, Utah, drew another large crowd to its third Forging Freedom event Jan. 28 at the Las Vegas Market. The event supports the foundation’s flagship cause, rescuing and sheltering sexually exploited and trafficked children. The foundation also works to provide comfort and care to domestic abuse victims and supports at-risk families and children.

Chief Executive Officer Sam Malouf welcomed attendees and announced the introduction of the official OnWatch Toolkit. He also summarized the foundation’s most recent successes in fighting child sex trafficking and cited some frightening statistics. About 250,000 children in the United States are forced into child sex trafficking, with the figure at 2 million children worldwide.

OnWatch is an educational program that launched in July at the Summer Las Vegas Market. It was developed in partnership with the nonprofit Operation Underground Railroad and is a training program that educates people on the signs of child sex trafficking. To take OnWatch training, visit

Jake Neeley, Malouf communications director, introduced several speakers from the home furnishings industry who shared their experiences with the OnWatch campaign — specifically how holding an OnWatch event has helped them spread the word about how to help stop the trafficking of children. All attendees were urged to host their own events in their communities. 

Individuals and businesses can access the OnWatch Toolkit on the Malouf Foundation website. It contains an event checklist with step-by-step instructions on how to successfully execute an OnWatch event. Other assets in the toolkit include social media images, press materials and videos. These resources and more are available for download via DropBox.

According to Sam Malouf, all administrative costs are absorbed by the company and employee volunteers, allowing 100% of donations to the Malouf Foundation to flow through to the foundation’s principal causes.

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