The big chill that swept the country early last week forced some attendees to shorten their visits to Las Vegas Market, but Beth English and I lingered long at this busy show. At mattress and sleep accessories showrooms, we took lots of notes and plenty of pictures, and rest-tested (rapidly) many mattresses. Of the macro bedding trends at this show, here are a few — in pictures …
Gray (especially charcoal) with white is a color scheme that continues to dominate new mattress collections. Look no further than trend-setting Beautyrest. The brand also turned heads in a new direction with its giant chevron motifs on mattress panels that were echoed in miniature in the panel background:
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- Redesigned Beautyrest Black with white knit panel and charcoal border
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- Beautyrest Black with charcoal panel fabric and white chevron motif
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- New Beautyrest Hybrid collection has horizontally stitched gray border.
Boxed or boxable bed collections — many of them contain foam and wrapped coils — also continue to proliferate. One new look in boxed beds is the smooth top (associated with all-foam beds) paired with a tape-edge — that says innerspring. Therapedic had a particularly attractive version:
Therapedic’s boxed Whisper collection has a pretty green and white tape-edge and a smooth top.
Wrapped coils are today’s spring of choice and manufacturers found ways to tweak the pocket fabric and the wire technology to create comfort news. Stearns & Foster, in addition to switching to a navy and white color scheme, focused on adding more breathability to pocket springs:
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- From old-fashioned air vents to perforated pocket-spring fabric, redesigned Stearns & Foster tells a well-ventilated comfort story.
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- Moving away from chocolate brown, the new look of Stearns & Foster includes elegant blue velvet borders and white panels.
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- Josh Fenner coordinated well with the redesigned Stearns & Foster collection in his navy velvet jacket.
Diamond Mattress featured its patented wrapped-coil spring units (nested coils configured in a honeycomb-like pattern) in its new products. The supportive center third of the mattress containing the new coils was highlighted in the bed’s attractive panel design, featuring the company’s new diamond logo:
Diamond Mattress highlighted the center third of the bed with a vibrant panel design.
The bed as a smart device hooked into the connected home is a growing theme. There were more intelligent beds on display and futuristic adjustable bases with ever more functionality and connectivity. These items also fit into ever-smaller boxes for easy shipping. Who knows what the future holds!
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- Leggett & Platt was ready for blast off with its eye-catching stainless steel concept base.
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- Peering inside the iOBED with Body Sensing Technology
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- Logicdata packs a lot of adjustable base technology into very small packages.
Manufacturers found ways to help retailers sell more bedding. Tempur Sealy discussed its extensive RetailEdge platform that is offered free to customers. At PureCare, in addition to adding a new collection of silky smooth 100% Tencel sheets, it taught merchandising lessons on this backroom blackboard that shows how to use its display kits:
A portion of the big blackboard at PureCare: Just follow these easy steps to merchandise your store.
What else? Major brands worked on coaxing retailers to carry simplified national lines with no name changes from store to store. In mattress fashion news, manufacturers enjoyed adding pops of color, especially to peripheral items. Product boxes are getting prettier and they also act as brand reinforcers. Many showrooms were enlarged and redecorated. I could go on, but you’ll have to wait for our full market report in an upcoming issue!
In the meantime, here are more pictures from mattress and sleep accessories showrooms:
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- Corsicana’s Early Bird boxed-bed group was colorful, fun and had youthful appeal.
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- Spring Air featured its new logo for Back Supporter and its new marketing campaign on these foot streamers.
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- Simplified collections and elegant new looks greeted visitors to King Koil.
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- The Ernest Hemingway brand at the Eclipse International showroom featured a tropically inspired Key West Collection.
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- Southerland got fancy in blue, gray and white with this eye-catching knit panel.
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- A rainbow of Aireloom beds arranged in a semicircle greeted visitors to the E.S. Kluft/Aireloom showroom.
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- This adjustable base at Kingsdown has the look of upholstered furniture.
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- At Blu Sleep, this core sample demonstrates the supportive, breathable base foam.
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- Spring Air redesigned Back Supporter and its logo, too.
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- The Symbol Centerpiece Collection is as comfortable as it looks.
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- Malouf’s new comforters have a silky hand thanks to Tencel yarns.
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- Little yellow squares punctuate a smooth panel on the new Beautyrest Hybrid collection.
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- What’s your comfort? Tempur Sealy’s relaunched Tempur-Breeze collection has signature color-coded zippers.
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- Soft-Tex launched the thoroughly modern Sleep Addict accessories line.
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- The new promotionally priced Serta Sleep True line replaced Sertapedic.
