Picturing Las Vegas Market

The big chill that swept the country early last week forced some attendees to shorten their visits to Las Vegas Market, but Beth English and I lingered long at this busy show. At mattress and sleep accessories showrooms, we took lots of notes and plenty of pictures, and rest-tested (rapidly) many mattresses. Of the macro bedding trends at this show, here are a few — in pictures …

Gray (especially charcoal) with white is a color scheme that continues to dominate new mattress collections. Look no further than trend-setting Beautyrest. The brand also turned heads in a new direction with its giant chevron motifs on mattress panels that were echoed in miniature in the panel background:

Boxed or boxable bed collections — many of them contain foam and wrapped coils — also continue to proliferate. One new look in boxed beds is the smooth top (associated with all-foam beds) paired with a tape-edge — that says innerspring. Therapedic had a particularly attractive version:

Therapedic's boxed Whisper collection has a pretty green and white tape-edge and a smooth top

Therapedic’s boxed Whisper collection has a pretty green and white tape-edge and a smooth top.

 

Wrapped coils are today’s spring of choice and manufacturers found ways to tweak the pocket fabric and the wire technology to create comfort news. Stearns & Foster, in addition to switching to a navy and white color scheme, focused on adding more breathability to pocket springs: 

 

Diamond Mattress featured its patented wrapped-coil spring units (nested coils configured in a honeycomb-like pattern) in its new products. The supportive center third of the mattress containing the new coils was highlighted in the bed’s attractive panel design, featuring the company’s new diamond logo:

Diamond jade diamond

Diamond Mattress highlighted the center third of the bed with a vibrant panel design.

 

The bed as a smart device hooked into the connected home is a growing theme. There were more intelligent beds on display and futuristic adjustable bases with ever more functionality and connectivity. These items also fit into ever-smaller boxes for easy shipping. Who knows what the future holds!

Manufacturers found ways to help retailers sell more bedding. Tempur Sealy discussed its extensive RetailEdge platform that is offered free to customers. At PureCare, in addition to adding a new collection of silky smooth 100% Tencel sheets, it taught merchandising lessons on this backroom blackboard that shows how to use its display kits:

A portion of the big blackboard at PureCare: Just follow these easy steps to merchandise your store.

 

What else? Major brands worked on coaxing retailers to carry simplified national lines with no name changes from store to store. In mattress fashion news, manufacturers enjoyed adding pops of color, especially to peripheral items. Product boxes are getting prettier and they also act as brand reinforcers. Many showrooms were enlarged and redecorated. I could go on, but you’ll have to wait for our full market report in an upcoming issue!

In the meantime, here are more pictures from mattress and sleep accessories showrooms:

 

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