Barbara T. Nelles is content and news editor of BedTimes and Sleep Savvy. Her mattress industry knowledge and experience spans more than 20 years.
She has a bachelor’s degree in English from Drew University and a diversified writing, publishing and marcom background.
She began her career at a major Chicago advertising agency as a research analyst, moved on to being a fashion and market editor in New York and Los Angeles for a national woman’s weekly and, after raising two children, branched into public relations at a regional North Carolina advertising and PR agency. She is always learning and is a student of content, search, analytics, user experience and social media strategies. She also is a recovered blogger, having written one of the first local food blogs in a former hometown. She currently is based in San Diego.
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