PureCare Advances 2 Execs

Phoenix-based sleep accessories supplier PureCare has promoted two executives to new positions. Sean Husmoe has been named chief financial officer, and Helena Yates is now vice president of account development.

Husmoe, who joined PureCare in 2018 as controller, previously was CFO of the Southwest Autism Research and Resource Center, as well as of an international footwear distributor and a dairy business in Arizona. At PureCare, Husmoe manages a team of four and focuses on financial planning and cash management, in addition to organizational strategic planning.

Yates has been with PureCare for more than five years and previously was a regional territory manager. In her new post, she is partnering with Anthony Petrucci, vice president of sales, to grow PureCare’s business and increase market share with retail accounts across the country. She leads a team and is working with company managers, buyers and trainers for all major accounts.