PureCare Opens Thai Co-Branded Boutique

PureCare Thai boutique
Thai retailer Index Living Mall has created a Pure Sleep boutique at one of its Bangkok locations. It features a full selection of PureCare sleep accessories.

Phoenix-based accessories supplier PureCare has expanded its partnership with major Thai home furnishings retailer Index Living Mall. The two companies have opened the first co-branded Perfect Sleep in-store boutique at an ILM flagship store in Bangkok, where the retailer has headquarters.

Shoppers receive a personal sleep scan on a test bed and then select from an array of PureCare sleep accessories and other products to meet their personal needs.

“International retailers like ILM are truly leading the charge of reinventing the retail experience,” said Jeff Bergman, PureCare president and chief operating officer. “(They are) reshaping the retail experience as we know it.”

ILM picked up PureCare’s bed linens, mattress protectors and pillows in the second quarter of 2018. It sells them at its 28 stores in Thailand, as well as in more than 100 storefronts in the Pacific Rim and beyond.