Serta Simmons Bedding Opens North American Headquarters in Suburban Atlanta

Mattress major Serta Simmons Bedding LLC officially opened its new headquarters on five acres in Doraville, Georgia, on May 3. 

The new 210,00-square-foot facility in suburban Atlanta is the workplace of 500 SSB employees and combines four former U.S. offices into one. The new location has expansive showrooms showcasing the company’s product line. It also features an on-site research and innovation lab.

“We are excited to have our corporate and brand teams together in this beautiful new campus in Doraville,” said David Swift, SSB chair and chief executive officer. “We expect to reap the benefits of better collaboration and building community within Serta Simmons Bedding, and with the broader Doraville area. As the leading sleep company in North America, we are proud to be the first corporate resident in Assembly Yards and confirm our commitment to Georgia.”

The mixed-use Assembly Yards development is the 165-acre former site of a General Motors assembly plant that is conveniently located near U.S. interstates 85 and 285.