Adjustable base supplier Reverie, with headquarters in Bloomfield Hills, Michigan, has promoted Chelsi Mikowski to the newly created post of product marketing manager.
In her new position, Mikowski is responsible for creating content that promotes the features and benefits of Reverie’s product portfolio. She develops training materials for internal and external use. She also works closely with new retail customers to implement training programs, including the new Reverie BaseFirst training platform, for retail sales associates. In addition to those duties, Mikowski works within the Reverie marketing team to help with overall brand development and messaging.
Mikowski, who reports to Deena Gardner, Reverie director of marketing, joined the company in 2015 as a customer service intern and has worked as a sales support marketing specialist and a product marketing specialist.
“Chelsi joined Reverie four years ago as a marketing intern and has steadily taken on positions of increasing responsibility as she has demonstrated her passion for helping our retail customers deliver better sleep to consumers,” Gardner said. “She exemplifies our commitment to continually improve the tools we provide to our dealers and their RSAs.”