Creative Ticking Broadens Team

Creative Ticking, a division of Beverly Knits Inc. based in Gastonia, North Carolina, has added two senior account managers to its sales staff. Michelle Seiler and Jeff Swaim will focus on driving sales in the bedding market across the United States.

Previously, Seiler was with Serta Simmons Bedding LLC and with Serta for the past 20 years. She held various roles in sales, merchandising and design, and most recently was a product operations and costing manager for SSB.

Swaim, who has more than 14 years of sales and business development experience in the bedding industry, most recently was national account manager for FXI. He also was with Sealy for seven years.

“We are excited to bring two veterans of the bedding industry to our team,” company officials said. “These additions will allow us to continue our growth strategy for the remainder of 2019 and into 2020.”

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