Serta Teams Up With DJ Clark Kent for New Sneaker

Serta Teams up with DJ Clark Kent for new sneaker

Atlanta-based mattress major Serta Simmons Bedding LLC is extending its comfort technology into a limited-edition sneaker through a collaboration with-hip hop musician and producer DJ Clark Kent.

Called the iC1, the sneaker features the same iComfort by Serta UltraCold System technology used in its mattresses that contains carbon fiber designed to absorb excess heat. The shoe also includes Max Cold Fabric, which is made from high-performance fibers designed to provide an instant cool-to-the-touch sensation. The shoe also features a foam insole that is designed to mimic the feeling of an iComfort mattress. 

“When I was approached by Serta, I was humbled and honored but also very intrigued,” DJ Clark Kent said. “It’s not often a mattress company wants to create a shoe, but I was up for the challenge. When creating the shoe, I used all premium materials including croc, lizard and ostrich embossed leather mixed with the Serta mattress components and cooling foam. Before this project, I had never thought to put mattress material in a shoe, but it makes sense to bring the comfort and cooling of the iComfort mattress to the sneaker community.”  

Onney Crawley, vice president of marketing at Serta, said: “The iComfort line was created based on in-depth consumer research that found staying cool is the most important feature when it comes to purchasing a mattress. We are excited to bring consumers our iComfort technology in a new and unique way through this limited-edition sneaker designed by DJ Clark Kent. The iC1 is the first wearable mattress for your feet.” 

Each sneaker is handmade for Serta by DJ Clark Kent and Garrixon Studios. Every shoe is numbered and includes a mattress tag with special collection details. The unisex sneaker, which retails for $99, is available at Urban Necessities retail locations in New York City and Las Vegas.

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