Fresno, California-based bed makerPleasant Mattress recently took a select team of its staff on a field trip to sleep, a Silicon Valley retailer, to see how luxury mattresses are sold at retail.
The group of 15 traveled to San Jose, California, to spend time learning and observing at the high-end retailer, where the crew examined the various brands to compare the comfort and craftsmanship with Pleasant’s McRoskey brand, which it acquired in 2018.
“Many of our masters have never had an opportunity to experience luxury mattresses at retail and see how others in the category are made, the standards those brands have, and, more importantly, to see how our products stack up against the competition,” said Rion Morgenstern, president and chief executive officer of Pleasant Mattress. “We wanted to give them some context to what they do every day in our Mattress Works. Our team pays attention to every detail that goes into building our McRoskey mattresses, and, through this experience, they gleaned additional knowledge that will help us improve and grow. Our road trip closed the loop for them and provided them with insight into our target consumer, as well as brands that we compete against daily.”
McRoskey mattresses are built differently than Pleasant’s traditional mattresses. They are hand-tailored in McRoskey Mattress Works, a standalone facility on the Pleasant Mattress campus. Morgenstern said after spending time in the store, the team discussed its impressions and findings.
“Once the team took time to digest the competition, I was greatly pleased to see them point out flaws – missed stitches, crooked edges – that our team would have pulled off the production line,” Morgenstern said. “The trip helped boost their pride in ownership in how they approach their jobs, as well as show areas in which we can improve.”