Lexington, Kentucky-based bedding producer Tempur Sealy International Inc. plans to open its first Tempur-Pedic retail location in Manhattan in June.
The new store will be at 731 Lexington Ave., sometimes known as Bloomberg Tower. The company, which opened its 56th store at Walt Whitman Shops on Long Island, New York, in January, said it expects to operate 75 to 80 Tempur-Pedic retail locations by the end of 2020.
Tempur Sealy also noted that it is test-marketing its latest compressed mattress, the Tempur-Cloud, online only in select high-density population markets, including Dallas, Los Angeles, Miami, New York, San Francisco and Seattle. The Tempur-Cloud mattress is the company’s boxed bed designed to provide the quality and premium feel of Tempur-Pedic, at an entry-level price point and in a direct-to-consumer format. Tempur Sealy also offers compressed mattresses for consumers at all price points, including its Sealy and Cocoon by Sealy mattresses. They are available at Sealy.com and CocoonBySealy.com, respectively, and at retailers across the United States.
Scott Thompson, president and chief executive officer of Tempur Sealy, said: “Our direct-to-consumer business is growing rapidly and is a significant contributor to the company’s profits. This business has been very profitable from its inception and has allowed us to diversify our business while getting closer to our customer. This is consistent with our approach of being wherever customers want to shop, and it certainly strengthens our powerful omnichannel distribution model.
“With thousands of retail partners across the world, third-party retail distribution has been, and is expected to continue to be, the backbone of our business. Our broad-base omnichannel distribution helps us deliver on our mission to improve the sleep of more people, every night, all around the world.”
