Brian Hoke has joined Sheex Inc. as chief merchandising officer, reporting to Sheex co-founders and co-Chief Executive Officers Michelle Brooke-Marciniak and Susan Walvius. Hoke’s broad responsibilities at the Marlton, New Jersey-based supplier of bedding and sleepwear include product development, procurement and planning, and the cultivation of wholesale partnerships and new business.
According to a news release, Hoke has more than 25 years of experience in merchandising, brand building and management. Most recently, he was senior vice president and then co-president of department store Lord & Taylor. Prior to that, he spent 14 years with Macy’s in senior merchandising roles. He began his career as a buyer at department store Value City and at Lord & Taylor.
“We are ecstatic to have Brian join our Sheex team,” Walvius said. “He is an experienced merchant with strong leadership qualities. Not only will he bring a tighter focus on customer relationships and product, but he will be a great role model for our employees and partners who come into contact with him.”
Hoke said, “I am thrilled to be joining Sheex and look forward to supporting Susan, Michelle, our entire team, our external partners and, of course, our customers. They have built an impressive brand at Sheex with amazing product and are poised for explosive growth.”
Sheex is a wholesaler and retailer of products that are “inspired by the feel and breathability of athletic performance fabrics,” according to a news release. The company said it is “the world’s first performance-fabric bedding and sleepwear company with globally patented technology that provides optimal thermal conditions for deeper sleep.”