Shifman Mattresses is having its largest retail launch ever with its debut at Macy’s in the New York-based department store’s private label Hotel Collection. The premium Shifman models, sub-branded Hotel Collection/Classic by Shifman, are available at 117 Macy’s stores as well as online at Macys.com. The department store’s Hotel Collection is a long-established store brand that now covers a complete array of products for the home.
Five Classic by Shifman mattresses occupy some of the Hotel Collection’s top mattress price points and retail for $8,499 to $12,219 for a queen-size set. The beds feature Shifman’s signature pure white covers, two-sided construction and buttonless tufting. All are adjustable-base friendly. Each bed has an innerspring core, premium foams and natural cotton fill, with the top beds using natural latex and Joma Wool.
“The Hotel Classic Collection was designed to satisfy Macy’s demand for a high quality, differentiated product offering for their customers that prefer luxury goods,” said Bill Hammer, president of Newark, New Jersey-based Shifman. “This special partnership increases our national footprint, which allows more people to have access to Shifman’s fine products and a superior night’s sleep. We are honored to have Macy’s trust in the craftsmanship and quality of Shifman Mattresses.”