Shifman Adds Sales Leader For National Expansion

Industry sales veteran represents Northwest region for luxury mattress maker

John Lowrance

NEWARK, N.J. (Jan. 25, 2021) –Shifman Mattresses has hired industry sales veteran John Lowrance to manage the Northwest territory in the continued national expansion for the luxury mattress manufacturer.

In the new role of Northwest Territory Manager, Lowrance will develop and grow retail partnerships to expand the awareness and reach of Shifman’s brand of handcrafted luxury mattresses. His extensive professional network in the Pacific Northwest region complements the company’s goal to create a national footprint, said company officials. Lowrance will report to Lisa Frey, Shifman National Sales Director.

“John’s depth of experience and valued industry relationships in the Northwest will contribute tremendously to the success of our national strategy to bring our luxury brand to the upscale customer seeking the finest handmade mattresses,” said Shifman President Bill Hammer.

Lowrance brings to Shifman a record of sales excellence and leadership that spans nearly 20 years. Most recently, he served Serta Simmons Bedding as Senior Territory Manager in the Portland, Ore. area, where he excelled in growing regional and independent accounts. Prior to that, he was an independent sales representative for recognized furniture and bedding brands such as Ashley Furniture, Pure Talalay Bliss and Glideaway. Lowrance began his career at Sealy and Rev Sleep.

About Shifman Mattress Company

Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded over 128 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit


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