Casper Sleep Inc. has added more established retailers to its growing wholesale channel. Beginning in July, Frederick, Maryland-based sleep shop chain Mattress Warehouse is flooring Casper mattresses and pillows at its 60 stores, as well as selling its products on SleepHappens.com. In addition, Union, New Jersey-based Bed Bath & Beyond will sell Casper products at select locations, as well on its website. This brings the tally of Casper’s wholesale partners to 29, a list that includes Denver Mattress, Macy’s, Nordstrom, Sit’n Sleep and Target.
“We’re relentlessly focused on delivering a broader range of sleep solutions to consumers across the U.S. and Canada,” said Emilie Arel, Casper president and chief commercial officer. “This partnership with Mattress Warehouse is part of our strategic retail expansion with the rollout of our latest product offerings, including mattresses with Snow Technology.”
Bed, Bath & Beyond Chief Marketing Officer Joe Hartsig said, “We are pleased to strengthen our authority in the sleep category by forging this strategic partnership with Casper to make its exceptional and innovative suite of sleep solutions available to our customers.”
Mattress Warehouse President Bill Papettas added: “It’s been exciting to watch Casper grow from a startup to their current position as one of the most well-known companies in the sleep and bedding industry. They are clearly focused on making a difference in people’s lives by offering great products to help them sleep better and enjoy a healthier lifestyle.”