Online mattress brand Casper has appointed Greg Macfarlane chief financial officer and Jeff Brooks chief marketing officer. Macfarlane joins New York-based Casper with more than 20 years of business and financial leadership experience with major global companies. Previously, he served as CFO and head of operations and strategy for H&R Block. Prior to that, he was executive vice president […]
New York-based online mattress brand Casper, which launched in 2014 and has garnered considerable publicity for its one-size-fits-all single-product mattress line, has introduced a new mattress called the Wave. It retails for $1,850 in queen size, compared with $950 for the company’s original model. The company also is planning to open 15 temporary brick-and-mortar storefronts […]
Lots of e-commerce boxed-bed brand introductions, Purple goes public, Casper and Leesa nab more funding, and more E-commerce brands occupy a growing portion of bedding industry headlines. In fact, the BedTimes news desk is bombarded with news releases from just-launched, online-only bedding companies seeking coverage, as well as updates and product introductions from more established […]
Minneapolis-based mass merchant Target invested $75 million in mattress startup Casper and began selling a selection of Casper products online and in stores in June. The move follows a failed attempt by Target to acquire the online bed brand, headquartered in New York, for $1 billion in May, according to various news reports. Casper launched […]
BY GARY JAMES By now, everyone in the mattress industry is familiar with Casper, which launched in 2014 as an online-only bed brand selling a single-comfort mattress. The fledgling New York-based company put in place a carefully crafted digital marketing strategy and emerged on the scene with plenty of venture capital, celebrity endorsers and hype. […]
Trendsetting online mattress retailer Casper, whose 2014 launch garnered considerable media attention and has since spawned dozens of imitators, has added a select group of pillows, sheets and a duvet cover to its one-size-fits-all mattress offering. The New York-based company said the sleep accessories’ components and construction are the result of considerable research and consumer […]
New York-based mattress producer and Web retailer Casper launched this week with a product line that consists of a single mattress model sold at an ecommerce-enabled website, www.caspersleep.com. The specialty-sleep bed is billed as “the mattress reimagined” and is comprised of polyurethane base foam layered with memory foam and synthetic latex. The company offers a […]
