New York-based online mattress brand Casper is expanding in Canada with multiple stores and a new headquarters in Toronto. It also plans to begin manufacturing products in Canada. Casper first started selling its mattresses in Canada in 2014 shortly after launching in the United States. It offers nationwide coverage with customer support and shipping across […]
Online mattress brand Casper has appointed Greg Macfarlane chief financial officer and Jeff Brooks chief marketing officer. Macfarlane joins New York-based Casper with more than 20 years of business and financial leadership experience with major global companies. Previously, he served as CFO and head of operations and strategy for H&R Block. Prior to that, he was executive vice president […]
New York-based online mattress brand Casper, which launched in 2014 and has garnered considerable publicity for its one-size-fits-all single-product mattress line, has introduced a new mattress called the Wave. It retails for $1,850 in queen size, compared with $950 for the company’s original model. The company also is planning to open 15 temporary brick-and-mortar storefronts […]
Lots of e-commerce boxed-bed brand introductions, Purple goes public, Casper and Leesa nab more funding, and more E-commerce brands occupy a growing portion of bedding industry headlines. In fact, the BedTimes news desk is bombarded with news releases from just-launched, online-only bedding companies seeking coverage, as well as updates and product introductions from more established […]
Minneapolis-based mass merchant Target invested $75 million in mattress startup Casper and began selling a selection of Casper products online and in stores in June. The move follows a failed attempt by Target to acquire the online bed brand, headquartered in New York, for $1 billion in May, according to various news reports. Casper launched […]
BY GARY JAMES By now, everyone in the mattress industry is familiar with Casper, which launched in 2014 as an online-only bed brand selling a single-comfort mattress. The fledgling New York-based company put in place a carefully crafted digital marketing strategy and emerged on the scene with plenty of venture capital, celebrity endorsers and hype. […]
Trendsetting online mattress retailer Casper, whose 2014 launch garnered considerable media attention and has since spawned dozens of imitators, has added a select group of pillows, sheets and a duvet cover to its one-size-fits-all mattress offering. The New York-based company said the sleep accessories’ components and construction are the result of considerable research and consumer […]
New York-based mattress producer and Web retailer Casper launched this week with a product line that consists of a single mattress model sold at an ecommerce-enabled website, www.caspersleep.com. The specialty-sleep bed is billed as “the mattress reimagined” and is comprised of polyurethane base foam layered with memory foam and synthetic latex. The company offers a […]
