Casper opens own stores, adds second model named the Wave

Casper opens own stores, adds second model named the Wave

New York-based online mattress brand Casper, which launched in 2014 and has garnered considerable publicity for its one-size-fits-all single-product mattress line, has introduced a new mattress called the Wave. It retails for $1,850 in queen size, compared with $950 for the company’s original model. The company also is planning to open 15 temporary brick-and-mortar storefronts […]

Mattress e-commerce news is far from sleepy

Mattress e-commerce news is far from sleepy

Lots of e-commerce boxed-bed brand introductions, Purple goes public, Casper and Leesa nab more funding, and more E-commerce brands occupy a growing portion of bedding industry headlines. In fact, the BedTimes news desk is bombarded with news releases from just-launched, online-only bedding companies seeking coverage, as well as updates and product introductions from more established […]

Target Retails Casper Products, Invests in Mattress Startup

Minneapolis-based mass merchant Target invested $75 million in mattress startup Casper and began selling a selection of Casper products online and in stores in June. The move follows a failed attempt by Target to acquire the online bed brand, headquartered in New York, for $1 billion in May, according to various news reports. Casper launched […]

The Upstarts: Online Mattress Brands By the Dozens

The Upstarts: Online Mattress Brands By the Dozens

BY GARY JAMES By now, everyone in the mattress industry is familiar with Casper, which launched in 2014 as an online-only bed brand selling a single-comfort mattress. The fledgling New York-based company put in place a carefully crafted digital marketing strategy and emerged on the scene with plenty of venture capital, celebrity endorsers and hype. […]

Casper Adds Carefully Designed Sleep Accessories

Casper Adds Carefully Designed Sleep Accessories

Trendsetting online mattress retailer Casper, whose 2014 launch garnered considerable media attention and has since spawned dozens of imitators, has added a select group of pillows, sheets and a duvet cover to its one-size-fits-all mattress offering. The New York-based company said the sleep accessories’ components and construction are the result of considerable research and consumer […]

Online-only Casper mattress sold in single model

Online-only Casper mattress sold in single model

New York-based mattress producer and Web retailer Casper launched this week with a product line that consists of a single mattress model sold at an ecommerce-enabled website, www.caspersleep.com. The specialty-sleep bed is billed as “the mattress reimagined” and is comprised of polyurethane base foam layered with memory foam and synthetic latex. The company offers a […]