Online mattress brand Casper has appointed Greg Macfarlane chief financial officer and Jeff Brooks chief marketing officer.
Macfarlane joins New York-based Casper with more than 20 years of business and financial leadership experience with major global companies. Previously, he served as CFO and head of operations and strategy for H&R Block. Prior to that, he was executive vice president and CFO for Ceridian Corp.
Brooks brings 25 years of experience building world-class brands at global creative and media agencies. He joins Casper from the digital agency Huge, where he served as president and CMO. During his tenure at Huge, Casper’s lead creative agency, Brooks worked closely with Casper staff.
