GhostBed, an online mattress retailer and maker of boxed beds with headquarters in Plantation, Florida, is teaming up with legendary tennis champion Venus Williams, first on a collection of mattresses and, later, on a full line of sleep accessories and other home furnishings.
The bedding company expects to launch the first products from the new collaboration this year.
In addition to her many athletic accomplishments, including seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, Williams has more than 20 years of design experience through her full-service commercial and residential interior design firm, V Starr.
Marc Werner, chief executive officer and founder of GhostBed, said: “From the first time we met, both Venus and I realized we shared the same strong family business values and entrepreneurial drive needed to deliver something special and unique for the sleep products industry. From the very beginning of our relationship there has been total synergy between Venus and the GhostBed team. She will be involved in everything from the design of the product to the creative strategy behind the launch. We couldn’t be more thrilled with this collaboration.”
Williams said: “Giving your body and mind time to rest and recover is more important now than ever before. An invigorating night’s sleep has improved my performance, on and off the court, and I’m looking forward to launching this new collection with GhostBed to educate others on how sleeping on the right mattress can totally transform quality of life. Restorative sleep is essential, and that’s something I can’t wait to bring to consumers through this collection.”