Sleep products and accessories supplier Malouf, based in Logan, Utah, has restructured its marketing team by naming Ashlee Willes as the new brand manager. She was previously the social media manager. In her new role, she works directly with Scott Carr, marketing director.
Willes has been with Malouf for three years and previously focused on digital marketing, including social media, for the home furnishings company. She also has experience in retail, technology sales and consumer insights, and formerly managed a well-known apparel and consumer furniture brand.
Now, Willes leads the brand strategy for Malouf and oversees the marketing team, including email, content and digital specialists. As one of her main responsibilities, Willes collaborates with the company’s creative departments to create marketing materials (e-books, videos, signage, etc.) for its retail partners.
“Ashlee is a great asset to our team and brings years of experience in the sales and furniture industries,” Carr said. “Her leadership and organization will allow us to continue offering high-level support to all our partners. Ashlee will also play a key role in expanding the Malouf brand.”
Willes added, “I’m excited to be in this new position and thrilled about the growth of the company and where we’re headed next. At Malouf, we value every partnership, and I can’t wait to work more closely with customers and help them with their goals.”