News release – LOGAN, Utah—At Las Vegas Market, Malouf™ will be introducing a new sheet set, the Linen-Weave Cotton Sheets. The set adds an additional option to the overall Malouf™ sheet selection that’s designed for a customer searching for attainable luxury.
Malouf™ Director of Sales Eric Holmstead said, “The Linen-Weave sheets look and feel like linen with the easy-care and affordability of cotton. We wanted to provide our retail partners with a product that can satisfy customers looking for linen at an approachable price.”
The news sheets come in four colors: Fog, Sage, Sand, and White. They are available in sizes twin to a California king size and fit mattresses up to 18 inches deep. The garment-washed finish, oversized dimensions, and varying yarn weights give a relaxed texture that closely resembles the timeless look of linen. An open percale weave mimics linen’s loose-woven structure but maintains the integrity and strength of the fabric.
The launch of the Linen-Weave Cotton Sheets also launches an updated packaging style for all Malouf™ sheets. Olivia Godfrey, director of graphic design for Malouf™, said “Our team has been working with product development for over a year to develop a fresh look for Malouf™ sheets. The new package is unique in the marketplace and also simplifies display for our retailers by eliminating the need to display fabric swatches.”
Part of the new design includes sensory details so customers can interact with the product and colors. Godfrey said, “Customers can touch and feel a self-fabric bag so they know exactly what they’re getting. We coupled the benefits of a self-fabric bag with the durability and visual display crispness of a box for a solution that’s both functional and beautiful.”
The new Linen-Weave Sheets will all be available for preview at Las Vegas Market on January 23 to 27 in the Malouf™ showroom at B1350 or through a virtual appointment. To schedule an appointment or for more information, contact a Malouf™ sales rep at 800-517-7179 or email@example.com.