Kingsdown Expands International Presence

Mebane, North Carolina-based Kingsdown is growing the international reach of its bedMatch system, this time via a licensing agreement with bedroom furniture company, Beter Bed.

Headquartered in Uden, Netherlands, Beter Bed operates more than 100 stores throughout the Netherlands and Belgium. Twelve locations in the Netherlands now will feature bedMatch technology, with an additional 30 locations adopting the system later this year.

“When we rolled out bedMatch, we knew it would be transformational for retailers across the globe,” said Spencer Nicholls, vice president of international sales for Kingsdown. “Retailers using the system have a much higher chance of closing the sale and a lower chance of a comfort return than dealers who don’t use bedMatch.”

The agreement marks the company’s second European bedMatch placement. The retailer is branding the system as “Beter Slapen ID,” supporting its introduction with an omnichannel marketing campaign including TV, radio and digital.

The patented bedMatch diagnostic system uses 18 statistical measurements and makes more than 1,000 calculations to help match consumers with the mattress that provides the correct level of postural support and pressure relief for their specific body type, sleep position and wellness needs. There are now more than 1,000 bedMatch systems in more than 100 retailers worldwide.

“More than 15 million people have created profiles during their shopping experiences, and each additional profile in the database allows for a sharper and better diagnosis to inform our processes in both product development and in fitting individuals with the proper postural support and pressure relief,” Nicholls said. “Kingsdown’s bedMatch system will be the primary tool that Beter Bed stores will use for all its mattress offerings.”

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