Retailers report slight sales uptick for Black Friday holiday weekend.
Black Friday weekend sales were up slightly, but that was one of the few highlights for mattress retailers in November, a new survey says.
Piper Sandler’s November Mattress Retailer Survey found participating retailers reporting total sales growth down by a mean of 14%, with units falling by a mean of 19%. That was on par with the performance for the worst months of the year.
“The results suggest the October weakness was more than just pre-election advertising crowding out industry spend,” Piper Sandler says. “Black Friday weekend holiday sales were a high point of the month at up by a mean of 1% and a median of 2%, showing that consumers are still showing up for major selling periods.”
New York-based Piper Sandler conducts its surveys each month, checking in with a sample of retailers around the country.
Retailers’ outlook for the fourth quarter remains unchanged; retailers expect fourth-quarter sales to be down by a mean of 10%.
Piper Sandler says that November was “another challenged month,” with sales effectively “inline with October and inline with the worst months of the year – May and June.”
The average unit price increased by a mean of 8% in November.