Online retailer Amerisleep will expand into franchising, providing an opportunity for entrepreneurs to tap into the mattress market, estimated to grow at a CAGR of 5.9% and reach $78.34 billion by 2030, according to industry reports.
“As we venture into the world of franchising, we’re not just offering a business opportunity; we’re inviting entrepreneurs to join us in reshaping the future of sleep,” said Moe Kitteneh, Amerisleep’s co-founder. “Amerisleep has always been driven by innovation, quality and a commitment to better sleep for all. Together, we’ll make a significant impact in the lives of countless individuals, one peaceful night’s rest at a time.”
A pioneer in the boxed bed concept, Phoenix-based Amerisleep will continue its “business-in-a-box” model. This approach encompasses store design, product supply, training and marketing support.
Franchisees will also benefit from the company’s brand recognition, no-inventory model, high margins and eco-friendly commitment, according to a press release.
“With strong headwinds, a proven track record, and a compelling business model, there is no better time to join the Amerisleep family,” Kitteneh said.
The current mattress market is valued at more than $50 billion with exponential growth expected in the coming years, due to an increase in disposable income, construction activity and industry exports, company officials said.
Operating both online and through a network of retail stores, Amerisleep has substantially grown its base, with more than 200,000 customers. The company has ambitious plans for future expansion, Kitteneh said, both within the domestic market and on the international stage.
“In a world of rapidly evolving consumer needs, our mission is to consistently innovate to improve sleep quality, educate customers on sleep science, and offer the most rewarding customer service experience,” he said. “We’re excited to offer entrepreneurs the opportunity to join us on this journey through our franchise model.”