NEWS RELEASE | WINTER 2024 LAS VEGAS MARKET
NORTH BRUNSWICK, New Jersey – Leading mattress manufacturer, Bedding Industries of America (BIA), will debut the Eastman House Heritage Collection at the upcoming 2024 Winter Las Vegas Market. Driven by retail partners looking for high-quality mattresses at the mid-point price range, the new, two-model collection features coil-on-coil construction with unique components using cutting-edge technology.
The Eastman House Heritage Collection features a 14-inch model in firm, medium and plush. Each mattress is crafted with a support system of adjustable-friendly open coils topped with a 4-inch pocketed unit to provide enhanced support and minimal motion transfer. The center third of each mattress is reinforced with BIAs patented Spinal Zone™ technology, which is clinically proven to reduce back pain by providing proper spinal alignment, and Lumbar Zone quilting. It’s finished with a cover made from a blend of organic cotton and bamboo to offer breathability and features BIA’s innovative Lifedge® foam encasement system, which provides a superior seating edge and makes them compatible with adjustable bases.
Philip Carlitz, BIA’s chief operating officer, noted that there is a rising demand from retailers for mattresses within the mid-tier price range – typically from $1,200 to $1,700.
“The coil-on-coil construction of the Eastman House Heritage line sets this collection apart while assuring unparalleled quality and durability – all at a remarkable price point. Our commitment to delivering exceptional value surpasses current market offerings, providing a compelling choice for both retailers and consumers. We’re excited to present our retail partners with these new options in the mid-tier range, further elevating the standard of choice in the bedding industry.”
The Eastman House Heritage line starts at $1,699 in queen and will be on display at BIA’s Las Vegas showroom in B-1118 at the World Market Center.
Bedding Industries of America has been making mattresses since 1866 with 13 factories in the U.S. and license factories worldwide. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under 11 brands – Chittenden & Eastman, Eclipse, Eastman House, Fieldcrest, Ernest Hemingway, Harvest, Lifetime, Millbrook Beds, Natural Dreams, Velika and Van Vorst. A well-established leader in the bedding industry, Bedding Industries of America designs products crafted with high-quality components, including latex, memory foam, gel and eco-friendly materials such as cotton and wool. For additional information, visit beddingindustriesofamerica.com.
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