NEWS RELEASE | 2024 SUMMER LAS VEGAS MARKET
RANCHO DOMINGUEZ, Calif. (July 22, 2024) – With its focus on Advance Technologies, Diamond Mattress announced the Las Vegas Market unveiling of Black Diamond, a premium mattress collection engineered using new IceFlex technology for all-night cooling.
Black Diamond debuts as a six-bed collection that includes three models each for hybrid and quilted, all developed with the latest in mattress cooling innovation to specifically target consumer demand for long-lasting temperature regulation for uninterrupted sleep.
This new collection’s key feature is Diamond Ice Flex, an advanced mineral technology fused into bands applied between the comfort layers of the mattress and shown in tests to continually pull heat away from the body resulting in a temperature reduction of approximately 2°Fahrenheit, ideal for promoting sleep. Each mattress consists of a blend of several top-performing cooling materials, including graphene, charcoal and temperature-regulating fabric.
“Our quest to innovate and bring Black Diamond to market led us to exploring new ways to use a sustainable mineral and the same components being used in the technology industry for thermoregulation of micro-processors. That is how Diamond differentiates itself and our retail partners,” said Shaun Pennington, CEO.
Black Diamond is expected to be ready to ship to retailers in time for Black Friday events, with a suggested retail price range of $1,799-$2,999. Known for impactful P.O.P. support, Diamond is also offering to qualified retail partners the Black Diamond demo box that retail sales associates can use with in-store customers to provide a side-by-side tactile and comparative experience with the Diamond Ice Flex technology.
Diamond Mattress is located at B-975 at the Las Vegas Market and will welcome guests July 28-August 1.
