Milwaukee-based Verlo Mattress, a mattress company with 42 stores in 10 states, said that Bobby Cleveland, a seasoned Verlo veteran with more than 24 years of service, will assume the role of president effective immediately. Cleveland succeeds Dirk Stallmann, who resigned to focus on personal priorities.
According to a news release, Stallmann has been instrumental in shaping the company’s success over the years; however, after careful consideration, Stallmann has decided to step away from his role to devote more time to his family.
“It has been an honor to lead Verlo and develop such an exceptional team,” Stallmann said. “I am fortunate to still have my parents in my life, and I now seek greater flexibility to spend quality time with them. I have full confidence in Bobby Cleveland’s leadership and look forward to seeing Verlo continue to thrive under his guidance.”
Cleveland brings extensive experience and a deep understanding of Verlo’s operations and values to his new role as president and he is eager to lead the company into its next chapter, the news release said.
“I’m honored to take on this role,” Cleveland said. “Verlo Mattress has been more than just a workplace for me over the past two decades; it’s been an incredible journey of growth and dedication, seeing firsthand the impact our mattresses have on people’s lives. We’re not just building mattresses; we’re crafting personalized sleep experiences, and I’m eager to work alongside our talented team and lead Verlo into a future of continued excellence.”
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