Think Straight: The Bedding Industry’s Manufacturer-Retailers

Think Straight: The Bedding Industry’s Manufacturer-Retailers

Get a line on factory directs — both the benefits and challenges of being in control of the mattress manufacturing process and selling to consumers Even with the attendant challenges, owners of factory directs are committed to their business model, which gives them control over the entire mattress manufacturing process — and allows them to sell […]

Verlo expands sales and marketing staff with Rick Feingold, Angie Schatschneider

Milwaukee-based factory-direct chain Verlo Mattress has added two executives to its sales and marketing team. Rick Feingold has been named vice president of sales and marketing, and Angie Schatschneider is the director of marketing. Both are new positions for the company. Feingold leads product development efforts, heads up the marketing division and oversees the integration […]

Verlo wins 2017 FranTech Award for innovative technology in franchise systems

Verlo wins 2017 FranTech Award for innovative technology in franchise systems

Milwaukee-based factory-direct chain Verlo Mattress was honored by the International Franchise Association with a 2017 FranTech Award, which highlights innovative use of technology in franchise systems. Verlo received first place in the Client Marketing Campaign (business-to-consumer category) for the effective promotion of its annual Mismatch Mattress Sale. In the campaign, Verlo advertised mattresses and foundations […]

Verlo Mattress Adds Boxed Bed Line Verlo-to-Go

Verlo Mattress Adds Boxed Bed Line Verlo-to-Go

Milwaukee-based factory-direct chain Verlo Mattress has launched Verlo-to-Go, a carryout boxed foam mattress that is available online and in regional stores, giving consumers the option to test the mattress before purchasing. The company says Verlo-to-Go is so easy to transport, a customer can leave the store with a new mattress the same day, stowing it […]

Verlo Mattress Launched Digital Sleep-Monitoring Technology

Verlo Mattress Launched Digital Sleep-Monitoring Technology

Milwaukee-based Verlo Mattress has launched SmartWake, a digital sleep-monitoring technology for consumers that automatically adjusts their wake-up time based on their sleep cycles and other readings. The factory-direct chain calls the product the world’s smartest alarm clock. It monitors the user’s heart rate, breathing and movement to identify sleep phases and then calculates the best […]