Serta Simmons Bedding, a global sleep company based in Doraville, Georgia, has launched the new Serta Perfect Day Mattress in a Box collection — designed to deliver zoned support, Serta-quality comfort and convenience at compelling price points.
“Perfect Day represents the sweet spot between performance, value and convenience,” said Mitch Willingham, senior vice president of brand marketing. “Whether it’s a guest room upgrade or a first mattress out of college, consumers want reliable comfort from a brand they trust — and Perfect Day delivers exactly that in a box.”
According to a news release, the Perfect Day collection is made in the United States. with global components and available in twin through California king sizes. The nine-model line has four comfort tiers — firm, medium, plush and pillow-top — starting with a 7-inch firm model at level 1 to a 16-inch plush pillow-top at level 4, with suggested queen pricing from $199 up to $1,099. The models are compressed, boxed and ready to ship or carry home, and are available as flat mattresses for retail in-store display.
The collection includes a range of wrapped coil mattresses engineered for recovery and support the moment they’re unboxed — its Box-to-Bed in Seconds design makes set up simple for consumers to use immediately. Cushioning comfort and breathability are enhanced by PillowSoft Aire layers, available in levels 1 through 4, and Serta Foam layers in levels 2 to 4. Three-zoned body support provides targeted alignment with enhanced lower back support in levels 2 to 4. Cool Twist gel memory foam and CoolFeel technology in level 4 offer added pressure relief and temperature regulation. Additionally, antimicrobial protection in levels 3 and 4 helps maintain a fresher sleep surface, the news release said
“With Perfect Day, we’re extending the Serta promise to a new generation of value-conscious and convenience-focused shoppers,” Willingham said. “We are meeting consumers where they are — whether that’s online or in-store — and driving performance for our retail partners.”
