Sleep Number Corp. has announced a strategic partnership with three-time Super Bowl champion Travis Kelce and welcomes him as its newest investor.
According to a release, Kelce has used the company’s products since 2019 and understands the benefits of life-changing sleep. Through this strategic partnership, Sleep Number and Kelce will work together to share his Sleep Number journey and the effects the products have had on his performance, recovery, and overall well-being.
“Travis Kelce brings a winning mindset on and off the field. He understands firsthand the importance of sleep in everyday performance, especially in recovery,” says Linda Findley, Sleep Number president and CEO. “Travis’ passion for and awareness of the health benefits of sleep, combined with his business acumen, will be a helpful accelerator of our work as we continue to share our story and attract new, younger consumers to the brand.”
Over the next three years, Kelce will be featured in Sleep Number’s national advertising campaigns, including new TV commercials and digital content across social platforms and other channels.
“I’m intentional about where I invest and the brands I align with. I’ve slept on a Sleep Number bed for years, and it’s been a constant through different seasons of my career and life,” Kelce says. “The ability to adjust the bed as my recovery needs change is something I’ve personally relied on, and it’s why becoming an investor felt like a natural next step. This partnership reflects my confidence in where the company is headed and the growing opportunity around sleep.”
Sleep Number has been focused on revamping its marketing foundation and establishing a more effective and impactful marketing engine. The three-year brand collaboration with Kelce is one of multiple strategic components of a broader, integrated marketing offense.
This collaboration is a natural extension of Sleep Number’s deep engagement with the NFL. Since 2018, the company has served as the Official Sleep + Wellness Partner of the NFL, a nine-year relationship leveraging players, team partnerships, and league-wide initiatives to drive brand visibility, consumer connection, and cultural relevance. That impact is clear: According to the latest data, 83% of NFL players have a Sleep Number bed, underscoring the brand’s central role in player wellness and performance.
