NEWS RELEASE
PHOENIX (September 14, 2026) – Purecare’s newest luxury sheet set, made with 100% TENCEL™ Modal, is the latest addition to the wellness-focused bedding brand’s growing assortment of premium products carrying the Women’s Choice Award seal. The launch coincides with Purecare’s 11th consecutive year earning the recognition, a longstanding distinction for the brand and its mattress and pillow protectors and premium sheet collections.
Introduced at the Summer Las Vegas Market as part of Purecare’s premium Elements® sheet collection, the new sheet set combines the soft, breathable comfort of TENCEL™ Modal with the fit and construction details that distinguish Purecare’s premium bedding. The sheets feature the brand’s Precision-Fit® corners and one-inch elastic cuff for a secure fit. The luxury sheets join Purecare’s entire premium sheet collection in carrying the Women’s Choice Award seal, which the collection has earned since 2019. Purecare’s mattress and pillow protectors have carried the seal since 2015.
The Women’s Choice Award (WCA) serves as a resource for consumers seeking trusted brands and companies in a crowded marketplace. Purecare’s premium protector and sheet collections have earned a nine-out-of-10 recommendation rating from female customers surveyed nationally by WCA.
“Eleven years of partnership speak for themselves, and so does the quality,” said Delia Passi, Women’s Choice Award CEO. “Purecare has consistently set the standard for excellence in bedding, earning the trust of women across the country time and time again. We are proud to stand alongside a true leader who shares our commitment to empowering women with the very best.”
For retailers, the seal adds a recognizable consumer endorsement to Purecare’s product story. According to WCA, 92% of women are more likely to choose a brand with the Women’s Choice Award seal over the competition. As women continue to drive the decisions in bedding purchases, this continued recognition provides an important distinction that Purecare’s products are trusted and can be purchased with confidence.
