Luxury bedding manufacturer Kingsdown Inc. has partnered with Brown Squirrel Furniture, a recognized family-owned retailer in Knoxville, Tennessee, to create an exclusive, single-brand mattress department that has increased sales by 25%.
Conceptualized by Jacqueline Morton, senior director of marketing at Kingsdown, the newly renovated, 7,500-square-foot department features a cohesive brand experience and a broad representation of Kingsdown collections, ranging from Prime to Passions, Insignia, and K2 to the Sleep to Live custom line. Kingsdown’s bedMATCH® diagnostic system, designed to help customers perfectly match a mattress to their needs, anchors the space, while a 70-inch monitor on continuous loop drives home branding messages and allows customizable content to be featured during promotional periods throughout the year.
“The shopper’s experience is extremely important in any bedding gallery, so our goal was to modernize the area with warmer tones to create a more calming shopping experience,” says Morton. “We also considered the flow of the shopper from the entrance through the pathway throughout the space. Each of the pieces work together to convey the kind of attention to detail that’s synonymous with the Kingsdown brand.”
