NEWS RELEASE
AVONDALE, Arizona — Leading mattress manufacturer King Koil is refreshing its top-performing luxury mattress collections, Xtended Life and PureBliss, at the Summer Las Vegas Market. Featuring enhanced cooling technologies and new comfort features and updated aesthetics, the revamped collections reinforce the brand’s commitment to handcrafted luxury, while giving retailers new offerings within two proven product lines.
“We’ve elevated both collections with improvements and updated designs that deliver greater comfort, cooling and visual appeal, while preserving the quality and craftsmanship our consumers trust,” said David Binke, CEO of King Koil.
The Xtended Life collection continues to deliver exceptional durability with an industry-leading 25-year warranty, making it one of the longest-lasting mattresses on the market.
Emphasizing the ultimate in comfort as well as durability, the four-model collection features premium silk and wool blends, cooling super stretch Tencel fabric and Flexknit™ fabric for breathable, four-way stretch to promote superior airflow, coupled with various combinations of graphite and proprietary TriZone Talalay latex for pressure-relieving support. Luxury firm and plush Euro-top models are button tufted and offer the new HypurGel with graphite, which imparts a comfortably lifted feel, enhanced airflow, and responsive pressure relief.
Set apart by meticulous hand-tufting and natural materials like silk and Joma® wool to regulate temperature, combined with the use of breathable, natural Talalay latex technology, the newly refreshed PureBliss collection now features new BlueAura Talalay in all six models. BlueAura infuses cooling technology directly into the latex, actively absorbing excess body heat to promote a cooler, more balanced sleep environment. All models also feature either medium or plush HypurGel with graphite combined with Flexknit™ fabric for breathable comfort and four-way stretch.
“These refreshed collections elevate two of our strongest performers with enhanced styling and modern new materials that offer an even better sleep experience while staying true to what has made them so successful,” said Binke.
Built for couples, both collections feature King Koil’s dualflex design, an adjustable split-head section that lets each partner independently control their head elevation without disturbing the other.
To learn more, see the new King Koil collections at the Summer Las Vegas Market in King Koil’s showroom, Space B1200.
A leading global mattress manufacturer, King Koil is supported by more than 20 license partners worldwide who manufacture King Koil products and sell them in more than 75 countries. Headquartered in Avondale, Ariz., the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minn. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born. For more information, visit www.KingKoil.com.
