Former PFA Director Luedeka Dies at 69

Former PFA Director Luedeka Dies at 69

The Polyurethane Foam Association has announced that Robert J. Luedeka passed away March 31 at the age of 69. A graduate of the University of Denver where he received a bachelor’s degree in marketing and mass communications, Luedeka served as PFA’s executive director from 2005 until his retirement in 2018. Prior to that, he was […]

CertiPUR-US Lauds Bush, Taps New Board Member

CertiPUR-US Lauds Bush, Taps New Board Member

CertiPUR-US has honored Bobby Bush with its Outstanding Leadership award and welcomed Cyndi Hunting to its board of directors. CertiPUR-US is a foam certification program administered by the nonprofit Alliance for Flexible Polyurethane Foam, headquartered in Rochester Hills, Michigan. Bush, who serves as senior vice president of industry supplier Hickory Springs, headquartered in Hickory, North […]

CertiPUR-US Certification Program Marks 10th Anniversary With Growth

CertiPUR-US Certification Program Marks 10th Anniversary With Growth

The nonprofit Alliance for Flexible Polyurethane Foam, based in Rochester Hills, Michigan, is celebrating the 10th anniversary of CertiPUR-US, the foam certification program that it administers. According to a news release, all top- and mid-tier U.S. bed brands specify some amount of CertiPUR-US certified foam, whether conventional slabstock, memory foam or molded foam. “The certification […]

CertiPUR-US Launches Consumer-oriented Blog

CertiPUR-US Launches Consumer-oriented Blog

The Rochester Hills, Michigan-based CertiPUR-US program, administered by the nonprofit Alliance for Flexible Polyurethane Foam Inc., has added a blog to its social media platforms, which now include, Facebook, Google+, LinkedIn, Twitter and YouTube. The Home Sweet Foam Blog features information and tips on décor, family, home, lifestyle, sleep and more, giving consumers a fun new way to learn more […]

CertiPUR-US Adds Online Training for RSAs

CertiPUR-US Adds Online Training for RSAs

The CertiPUR-US foam certification program, which is administered by the Alliance for Flexible Polyurethane Foam Inc., now offers a free, 20-minute online training course (available at CertiPUR.us/CertificateCourse) for retail sales associates. The course explains the program’s rigorous certification guidelines for flexible polyurethane foam used in bedding products and upholstered furniture.  Those who successfully complete the […]

Online Certificate Course Educates RSAs about CertiPUR-US Foam Certification Program

Online Certificate Course Educates RSAs about CertiPUR-US Foam Certification Program

News release written by CertiPUR-US and published, unedited, by BedTimes The free 20-minute course provides an easy way to learn about foam certification CertiPUR-US® aims to prevent inaccurate claims and misinformation to consumers (ROCHESTER HILLS, Mich. – Jan. 30, 2017) An increasing number of consumers are demanding bedding and upholstered furniture that contains certified flexible polyurethane […]

Soft-Tex is first to earn CertiPUR-US for molded foam

NEWS RELEASE Soft-Tex International Becomes First Company to Earn New CertiPUR-US® Certification for Molded Foam Products New York, NY (September 29, 2016) – Soft-Tex International is the first company in the world to achieve the CertiPUR-US® program’s new certification for molded foam products. Until now, CertiPUR-US® certification has existed for slabstock flexible polyurethane foam, but […]

CertiPUR-US Now Covers Molded Foams

CertiPUR-US Now Covers Molded Foams

The Rochester Hills, Michigan-based CertiPUR-US program, administered by the nonprofit Alliance for Flexible Polyurethane Foam Inc., has expanded its certification program to include molded flexible polyurethane foam, in addition to slabstock foam. Molded foams are used in upholstered furniture and also can be found in some types of foam contour pillows. Separate technical guidelines were […]

Innocor’s Briney Elected to CertiPUR-US Board

Innocor’s Briney Elected to CertiPUR-US Board

The Alliance for Flexible Polyurethane Foam, the nonprofit organization that administers the CertiPUR-US foam certification program, has elected industry veteran Jeff Briney to its board of directors.  Briney is vice president of sales for Innocor Foam Technologies, the business-to-business division of Innocor Inc. Briney has more than 25 years of experience in the industry. Previously, […]

CertiPUR-US Approves First U.S. Testing Lab

CertiPUR-US Approves First U.S. Testing Lab

The Alliance for Flexible Polyurethane Foam has approved Intertek, with headquarters in Kentwood, Michigan, as the first U.S. testing laboratory in the CertiPUR-US program. Intertek has 1,000 facilities in 100 countries. Previously, all CertiPUR-US testing was conducted at one of three European testing facilities. Few labs have the equipment and capacity to do all of […]