CertiPUR-US Certification Program Marks 10th Anniversary With Growth

CertiPUR-US Certification Program 10th AnniversaryThe nonprofit Alliance for Flexible Polyurethane Foam, based in Rochester Hills, Michigan, is celebrating the 10th anniversary of CertiPUR-US, the foam certification program that it administers.

According to a news release, all top- and mid-tier U.S. bed brands specify some amount of CertiPUR-US certified foam, whether conventional slabstock, memory foam or molded foam.

“The certification is not an easy pass,” said Mike Crowell, CertiPUR-US executive director. “Foams fail, and foam producers have to reformulate to meet the rigorous criteria. There is no doubt in my mind that the CertiPUR-US program has raised the bar for foam used in bedding and upholstered furniture — and that’s a service to consumers and the environment.”

The program, as well as its power and influence, are rapidly growing, officials said. They cite the number of participating foam producers around the world, retail sales associates’ interest in CertiPUR-US training, increasing hangtag sales, the expanding list of bedding and upholstered furniture manufacturers and brands in the CertiPUR-US online directory, and overall traffic increases to the CertiPUR-US website.

“We’ve got more than 50 foam producers certifying more than 140 foam families, and 850 companies and brands listed in our consumer directory,” Crowell said. “But I anticipate that number to be close to the 1,000 mark before the end of our 10th anniversary year.”

The organization closely polices the use of its trademarked name and logo. It said all manufacturers and retailers wishing to use the CertiPUR-US name or logo must receive permission by registering, for free, at the CertiPUR-US website (CertiPUR.us).