Premium specialty mattress maker Magniflex, based in Miami, Fla., with world headquarters in Prato, Italy, is sponsoring major league baseball’s Kansas City Royals with home-field signage and other initiatives. Royals outfielder and Japan native Norichika Aoki is a Magniflex spokesperson.
“Sales in Japan have skyrocketed in recent years, thanks to Nori Aoki’s attachment to the brand,” said Billy Curtright, Magniflex U.S. national sales manager. “Building off the momentum of our newly launched U.S. collections, our investment in Aoki and the Royals’ brand promises greater North American exposure on a relatable, cultural level.”
