Dormeo retools marketing roles with Sfeir departure

Specialty sleep producer Dormeo N.A., headquartered in Plano, Texas, has announced the departure of Dany Sfeir, the company’s chief marketing officer, and increased the responsibilities of three members of its marketing department—Karen Baartmans, director of retail marketing; Jason Berge, director of direct response and advertising; and Olivia Rodriguez, director of digital marketing. Baartmans, Berge and Rodriguez joined the company in 2013.

“Over the past year, Karen, Jason and Olivia have distinguished themselves as exceptional marketers who have propelled our brand to new heights,” said Jon Stowe, Dormeo chief executive officer. “We are pleased to recognize their achievements and increase their responsibilities as we grow our business to the next level. I want to thank Dany for his many contributions to our business in his short time with us. He elevated our presence, especially at the Las Vegas markets, built a phenomenal team and a great direct-response platform.”

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