Time magazine has named the music video “2 Guys 600 Pillows,” commissioned by bedding industry supplier Carpenter Co., one of the Top 10 Talented Web Videos of 2010. The video was created by Rhett & Link, self–proclaimed “Internetainers,” who perform their song “My Favorite Pillow” in reverse.
“The video would be fabulous enough forwards—who doesn’t love pillows?—but run it backwards and it’s even better,” Time said. “Suddenly, floating pillows perform on command, miraculously shaping themselves into forts, giant toilets and the perfect trampoline companions. But perhaps the most impressive feat of the video is how Rhett & Link mouthed the words to their song in reverse.”
“We’re honored that Time named the video to its Top 10 list,” said Dan Schecter, vice president of consumer products for Carpenter, which has headquarters in Richmond, Va. “As part of our ongoing efforts to educate America on the benefits of better sleep, we jumped into online videos and social media marketing last year. It has been a great success both in sheer numbers, but more importantly in the level of engagement we are seeing on Sleepbetter.org and on our Facebook page.”