Bedding Solutions Holdings/Eastman House of China has opened a second Eastman House showroom, this one in the B&Q store in Beijing.
Led by Peter Yau, Bedding Solutions is positioning its showrooms and products to cater to the premium segment of the bedding market in China. Yau called consumer response to the opening of the new showroom “very encouraging.”
The first Eastman House showroom in China opened in October 2009 at the Hoba Furniture Mall in Shenzhen. The company plans to open two more showrooms in high–end furniture malls in Beijing by the end of the year.
Eastman House, a mattress producer and licensing group, is owned by Mattress Development Co., the parent of licensing group Eclipse International, and is based in North Brunswick, N.J.
B&Q is the No. 1 home improvement and garden center retailer in Europe and the third largest in the world, with more than 320 stores in the United Kingdom and more than 60 locations in other countries. Its Beijing store is the largest B&Q unit in the world.