IB names Coomber to lead Sleep Doctor program

Mattress producer International Bedding has promoted Warren Coomber to the newly created post of vice president of sales for its exclusive Sleep Doctor program with sleep expert Dr. Michael Breus.

Coomber is responsible for all marketing, sales, training and product launches for the Dr. Breus bedding brand. He reports to Dennis Straily, vice president of sales for IB, which has headquarters in Fort Lauderdale, Fla. Coomber is based in Dallas and joined IB in 2009 as a sales manager. He is a 15–year veteran of the mattress industry.

According to a news release, Coomber helped create and establish the Dr. Breus brand and has become increasingly involved in new business development since joining IB.

“The Sleep Doctor program has been gaining momentum since its introduction in early 2010,” said Jeff Maillet, IB chief executive officer. “Our goal is to ensure that this unique and growing national brand has all the right resources and staff support. Warren is a perfect fit for this new post and his promotion demonstrates IB’s firm commitment to the program.”

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